Having a business plan is of utmost importance especially if you are deciding upon a first-time franchise opportunity or even if you are an experienced franchisee owner. It is the first step towards embarking on a new business and as you progress and grow you will see how important it was to have had one in place. It is also a requirement in order to get capital to fund your new enterprise. Therefore, a business plan is essential for acquiring money to get started and to chart your growth as well.
An advantage to acquiring a franchise is that you do not have to reinvent the wheel and feel like you are all alone. Your franchiser will be there to help you every step of the way starting with a business plan for your new opportunity. The success of your new franchise is a two way street because the franchiser also has a vested interest. As for helping you with the business plan, the franchiser is the best person to guide you because there is a lot of information that you would not know at this time. It is important to do the business plan properly if the franchiser is not able to help you in other aspects of the business.
When a business plan is in place it can help you to prioritize the important tasks and leave what is not urgent for a later date. As you go along, you will notice how the information from the franchiser for a new business is uniquely different then that of a conventional business plan. In order to make owning a franchise more appealing the franchiser may assist you in other areas of the plan.
There are a number of features consistent with a franchise business plan:
Initially, an abstract or an introduction to your business plan is created. It talks about some key concepts of the business plan and is not as detailed as an executive summary. Whereby the summary is more detail oriented about the company and the business. Combined with all of the previous parts, an overview is then presented regarding the franchise. It replaces the traditional "industry analysis" segment of a conventional business plan.
Competition is everywhere and the challenges you will face in this particular market are discussed in the next section of the business plan. How to manage a marketing plan, attract customers thru advertising and come ahead of your competitors are all covered too.
Since a franchise like any other business requires people to run it, the business plan has a management and human resources section. What is discussed in this section is the structure of the business, the different staff and management positions and the qualifications required for these positions.
Just as important is to have a clear picture of your financial projection and objectives. Assumptions made to come up with the projections are also discussed here.
There are also exhibits or appendices which substantiate the information provided in the business plan. Examples are results of a market research or survey. Depending on how exhaustive these exhibits are, they can be part of the overall business plan document or are in separate binder.
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